Why you should attend an auto show if you’re shopping for a new vehicle


011615 SC Why You Should Attend an Auto Show_1
Photo: BigTex.com

Car and truck shows aren’t just for dealers and other industry insiders.

Most, in fact, provide new-car or truck shoppers a chance to check out the latest vehicles and gadgetry. And there are a lot of opportunities to do that on the crowded car-show calendar.

“It can seem like car shows are more for gearheads than everyday car shoppers,” Jamie Page Deaton wrote in a post on the U.S. News Best Cars Blog. “However, for people in the market for a new car, auto shows offer a great opportunity to explore, compare and shop.”

“To me, an auto show is the ultimate shopping mall,” David T. Fischer chairman and CEO of The Suburban Collection, which sells 32 brands of cars in one of the largest automotive groups in the country, told Deaton. “Virtually every car that’s on sale in America is on display. It’s well-lit, warm and comfortable, and there’s always pricing and other information available.”

011615 SC Why You Should Attend an Auto Show_2
Photo: Mark Macesich

One of the biggest events of the year, the North American International Auto Show, begins a nine-day run Saturday at the Cobo Center in Detroit, MI. The show, which comprises more than 500 vehicles, runs through Sunday, Jan. 25. More than 800,000 people visited the show last year.

But if you’re not going to be in the Detroit area over the next week or so, all is not lost.

Major upcoming events include the Philadelphia International Auto Show, Chicago Auto Show, New York International Auto Show, Atlanta International Auto Show and several dozen more through April in places such as Dallas, Denver, New Orleans, Kansas City, Cleveland, Pittsburgh and Miami, or even Harrisburg, PA; Portland, OR; Toledo, OH; Davenport, IA; Jacksonville, FL, and Albuquerque, NM.

For more details and links to upcoming events visit websites for Auto Shows of North America and General Motors, which, like most manufacturers, you can expect to find at these shows.

Most auto and truck shows have “the bulk of everyday cars that most people are looking to buy,” Deaton wrote in her post, 7 Steps to Shopping at an Auto Show. “An auto show in your community may not have the cachet of a show in a major city, but that usually means the focus is more on the average car shopper, not people who care more about horsepower than day-to-day livability.”

And if you’re shopping for a new or used car, truck or SUV, make sure you check out Santander Consumer USA, which provides indirect financing through 14,000 dealerships nationwide – ask for us among your financing options – or through Chrysler Capital purchase or lease programs or through SCUSA’s direct-to- consumer RoadLoans program.