What women want when purchasing a car revealed in 45 survey picks

Kia Soul what women want
Photo: Kia via Newspress USA
Kia Soul one of Women’s Choice Awards “High Five” vehicles.

They’re what women want when purchasing a car.

Based on overall, safety and reliability ratings, a Women’s Choice Awards national survey identified 45 vehicles priced at up to $80,000 that passed the test of “what matters most to women.”

“Women buy 52 percent of all new cars sold in the U.S., influence more than 85 percent of all car purchases and are the fastest-growing segment of buyers for new and used cars,” said a survey report. “All told, women have full or partial say over a staggering $80 billion worth of spending on cars.”

Survey participants told the Choice Awards that value, safety, reliability, convenience and comfort were the most important considerations in their purchase decisions.

All of those factors were represented in the overall, safety and reliability Women’s Choice Awards.

But we took the results a step further and identified a group of vehicles dubbed the “High Five” which captured all three awards, comprising one under $20,000 and four priced $20,000 to $50,000.

Following are those five vehicles:

High Five

Under $20,000 (1)

Kia Soul

$20,000-$50,000 (4)

BMW 2 Series

Buick Envision

Kia Sedona

Volkswagen Golf GTI

Twenty manufacturers from Ford, Chevrolet, Honda and Toyota to Genesis, Mercedes-Benz and Porsche are represented in the following lists, with each category comprising three price ranges.

Overall

Honda Civic what women want
Photo: Honda via Newspress USA
The Honda Civic is among Women’s Choice Awards overall winners.

Under $20,000 (3)

Honda Fit

Kia Forte

Kia Soul

$20,000-$50,000 (13)

Audi A3

BMW 2 Series

Buick Envision

Genesis G80

Honda Civic

Hyundai Santa Fe

Kia Optima

Kia Sedona

Lexus NX

Mazda MX-5 Miata

Toyota 86

Volkswagen Golf GTI

Volkswagen Golf SportWagen

Over $50,000 (3)

BMW 5 Series

Mercedes-Benz E-Class

Porsche 718 Cayman

Picks for the safest car are based on features survey participants consider most important, such as adaptive headlights, rear cross-traffic detection, forward collision warning and rearview cameras. Cars with above-average crash prevention results also were considered.

Safety

Mitsubishi Mirage what women want
Photo: Mitsubishi via Newspress USA
The Mitsubishi Mirage is among the lower-priced safety award winners.

Under $20,000 (5)

Ford Fiesta ST

Hyundai Elantra

Kia Soul

Mazda3

Mitsubishi Mirage

$20,000-$50,000 (15)

Acura RDX

BMW 2 Series

Buick Envision

Buick Regal Sportback

Chevrolet Camaro

Honda Civic

Kia Sedona

Mazda MX-5 Miata

Mini Countryman

Mini Hardtop 2-Door

Mini Hardtop 4-Door

Subaru Legacy

Volkswagen Golf

Volkswagen Golf Alltrack

Volkswagen Golf GTI

Over $50,000 (2)

Infiniti Q70

Mercedes-Benz E-Class

Besides survey results, Consumer Reports reliability ratings, vehicle recalls, length of warranties and pricing also were considered in identifying the reliability award winners.

Reliability

Photo: Toyota via Newspress USA
The Toyota 86 made the Women’s Choice Awards reliability list.

Under $20,000 (2)

Kia Soul

Volkswagen Jetta

$20,000-$50,000 (15)

Audi Q3

BMW 2 Series

Buick Envision

Buick Regal Sportback

Genesis G80

Infiniti Q60

Kia Niro

Kia Sedona

Kia Stinger

Toyota 86

Volkswagen Beetle

Volkswagen Beetle convertible

Volkswagen Golf GTI

Volkswagen Golf SportWagen

Volkswagen Passat

Over $50,000 (2)

Audi TTS

Lexus GS 350

There is no single answer to what women want when purchasing a car as these lists of vehicles show. But these ratings are a good place to start whatever your requirements.

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